Are you an expert in your given field? Looking to be your own Boss and dictate your future? Tired of not being valued as you should? Is it time to break free and be the expert on your own terms?


You go to Uni, get your degree or qualification, you follow the norm, but as life moves on, this can turn from the exciting career start you wanted when you grew up, to something you don’t enjoy anymore.

Could it be that the way you carry out your services or career has bored you?

Do you want the freedom to work for yourself on your own terms?

Do you want to charge more per hour for what you offer, and work less?

Could you package up some things to create the lifestyle you really want?

Don’t work your life away so you can one day ‘retire’.  Choose to let your ideal lifestyle dictate your work and not the other way around.  Enjoy life now while you can.



The Business Identity Matrix Program for Women has been designed to take you on the journey of shaping your career, into a profitable Service Based Business.  Did you know that Service Based Businesses, and people like you leaving corporate and other stressful situations behind, is the new norm?  With such uncertainty in the ‘normal’ workforce, this is the way of the future.


This program has been designed to give you the exact information you need to be able to turn your passion into a Business that serves others, and most importantly, serves you.

The Program is broken up into 15 progressive steps starting with the basics, and moving you through setting up your service based business, right through to the marketing of what you will offer. 

By the end of the Business Identity Matrix, you will be more than ready to start making money of a different kind from your career and passions.


Your Why, What and How


Business Avatar: Target Market Profile


Unique Value Proposition


Names, tagline and logo


Suite of Services


Pricing and Packaging


Productising your Services


Online Marketing Strategy: Website Development


Online Marketing Strategy: Social Media Platforms


Offline Marketing Strategy: Marketing Kit


Content Strategy


Leveraging your Services, Products and Content


Networking, Speaking and Strategic Alliances


Income Generation Strategy and Sales Funnels


Creating a Signature System

Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world. ~ Harriet Tubman


  • 8 x 1 hour mentoring sessions, conducted virtually: in each session we will work through 2 steps of the Matrix brainstorming ideas and generating solutions designed specifically to suit your business.
  • Sessions are conducted every 2 weeks (4 months completion)
  • Comprehensive electronic fillable workbook with each of the 15 steps
  • Each step in the workbook contains an explanation with handy tips and examples
  • Connections relevant to your service business industry – as the saying goes in your career it is not what you know, it is who you know; the same principle applies in business. Networking and relevant connections are absolutely critical to your business being quickly up and running. You could have the best service on offer, but if the market does not know about your business then it is not going to happen until you start connecting and talking to people about your business.
  • Set up of a Trello Project Management Board to track and implement your Road Map: a practical, workable Business Plan
  • Set up of Pocket Resource File to curate and create your content
  • Email support between sessions

yourinvestment  Just $1447 AU

Secure your spot with a $297 deposit, plus 4 monthly payments of $287.50, or pay in full $1297 and receive $150 discount.

Your ideal life can be just a few months away.  Now is the time to step out, before the new ‘norm’, gets overcrowded. 

Learn how to make your mark early!

So, what are you waiting for?

Click here to Register.



Have questions?  Check out our answers to our most Frequently Asked Questions. 

What happens in the 1hr Mentoring Sessions? How are they done?


The mentoring sessions are conducted by Skype, Zoom or Facetime.  In these sessions we work through at least two steps of the Business Identity Matrix and review the progress you are making and the action you have taken on developing your business.

Do you offer a payment plan?

A payment plan is offered. A $297 deposit, plus 4 monthly payments of $287.50.

How many people have gone through this program?

Over 30 women have gone through this program and are now well on their way to shaping their career into a profitable service-based business.  The businesses range from a Design Thinking Trainer, Accountant and Events and PR Planner through to a HR Consultant, Early Childhood Educator and Counsellor.

Is there a set start date?

There is not a set start date, the program runs on a continuous basis so you can start your enrollment anytime.

I have already started my Business, and have some experience. Will this program still help me?

Yes this program will still help you as we can work on consolidating what you have done to date and then work longer on the parts of the Business Identity Matrix that you have not yet looked at for your business?

Why do I need referrals in my Business?

Often it can take just 3 to 4 quality referrals and you can find your business starts to take off. It is about getting the opportunity to share your services and for clients to trust you do a quality job for them.  Once this process gets underway, then word of mouth will quickly see more clients coming in to your business.

It's time to take charge of your Future.

Register Now.